During the recent National Athletic Trainers Association (NATA) Convention in Philadelphia, PA, the NATA awarded the University of South Carolina Sports Medicine the “Greatest Impact” award for their efforts in promoting the profession of athletic training during the month of March, National Athletic Training Month. This national award is presented by the NATA PR Council and is the highest award given for public relations. A few highlights included an ad that ran daily on 107.5 The Game that reached approximately 160,000 listeners for the month of March in 16 South Carolina counties, a public address announcement at every home USC baseball game, radio interviews, a magazine article, logos added to all outgoing emails and recognition during the monthly injury report. Participating in the promotions were John Kasik, MS, ATC, Cped, USC Director of Sports Medicine, Brainard Cooper III, MS, ATC, Associate Athletic Trainer, Jennifer Herod, MPH, ATC, Assistant Athletic Trainer, Chris Emrick, ATC, USC Sports Medicine Center Assistant Athletic Trainer and Kevin Herod, MS, ATC, USC Sports Medicine Athletic Training Coordinator.
Pictured:
PR Chair Al Green, Kevin Herod, and District Three PR Chair Kelli Sabiston
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